I bought this shampoo last week and I am in love!!!!! This has to be the most moisturizing shampoo that I have ever tried in my life!!!! It is so rich and my locs felt so wonderfully soft and this was before I conditioned! And my locs also felt clean too. The shampoo has Coconut oil, Silk protein and Neem oil ingredients my hair loves and is sulfate, mineral oil, paraban, pthalate, proplyene glycol free. It's safe for color treated hair and it is vegan. The shampoo claims to hydrate and detangle hair for bouncy, healthy curls. I would definitely agree on the hydrating bit and as a loc wearer obviously the detangling thing is not a concern for me. I have to be truthful and say I've only used this shampoo once, but it was that amazing!!!!! I STRONGLY recommend my loc wearers to dilute this before using. I would suggest at least one part shampoo to three parts water. I got mine from Target for about $10 and I think you can get it at Walgreens, Walmart and I'm sure there are plenty of online retailers selling it just use good 'ole google. Have a great day Lovelies!
P.S. It does have a scent to it of coconuts that is yummy and light, there are no synthetic fragrances or colors though.